Heavy Element is proud to offer YouTube Coaching services for local Maine entrepreneurs and national brands alike!
And while we are proud of the work we do, we're even more passionate about it!
Unique Insights
We offer our unique insights to help you monetize sooner, grow faster, and convert your audience into paying customers.
These hard-earned insights have come from millions of subscribers, billions of impressions, and over ten years of playing the YouTube game.
Awards & Recognition | Heavy Element
Working with Akamai has led to a huge milestone: one million subscribers! YouTube recognized this achievement with the Gold Play Button plaque!
heavyelement.ioCoaching
We offer ongoing "Coaching" sessions on a weekly, bi-weekly, or monthly basis. We will meet on your terms and review your channel's analytics, discuss growth strategies, develop scheduling, and work on titles and thumbnails.
How Coaching Works
We get asked all the time "how does YouTube consulting even work?"
We focus on four key pillars when it comes to growing a channel.
- Scheduling & Optimization
- Analytics Review
- Applying Proven Growth Strategies
- Content Refinement
In that order. We'll talk about why later. But for now, let's talk about what coaching looks like:
Scheduling & Optimization
Scheduling is a crucial aspect of managing a YouTube channel. Establishing and sticking to a release schedule is important, but knowing what videos you're going to be making over the next few weeks is key.
When we start with a client, we review your existing content (if any exists) and identify what types of videos are working for your channel.
Together, we'll examine the videos that are getting traction in the YouTube algorithm and we discuss the strengths and weaknesses of existing content.
We'll also try out some optimization strategies for your existing videos. (See the Titles and Thumbnails section in "Content Coaching").
Analytics Review
YouTube provides creators with powerful analytics tools that have only gotten richer and more useful with time. We'll coach you through the process of data-driven decision making to help schedule content that's both appealing and watchable.
Applying Proven Growth Strategies
Growth is not only an important metric for judging your success, it also just feels good. We've developed some strategies that will help you grow your channel.
Together, we'll optimize your click-through rate, increase your watch times, improve your titles and thumbnails, reach new audiences, select for a loyal audience, and take advantage of the YouTube algorithm.
As we do so, your channel will grow in a sustainable way. We will build your channel from the bottom up, reaching new audiences, and making content that has the potential to thrive.
Content Refinement
We're not only YouTube consultants when it comes to scheduling, optimization, growth, and analytics. Nope. We're also producers.
We make videos for a living--in fact, it's our primary gig. That's why, in addition to the rest of our offerings, our coaching comes with recommendations on how to refine your videos and improve your production quality.
We also offer production assistance (for an additional fee) if you need to use our equipment or tap our editing skills.
A Note on Monetization
For many entrepreneurs, success on YouTube seems like a dream. Monetization even more so. We get that. It was for us, too. But monetization isn't the be-all, end-all.
Did you know that YouTube's AdSense monetization accounts for only 30% of the overall revenue from our channel?
There are many other ways you can monetize your channel. There's crowdfunding, sponsorships, merchandise, affiliate sales, and even more!
Plus, if you're a business owner, you don't even need to qualify for AdSense to start earning money through your videos!
The YouTube Game
It's a common misconception that if you make good content, people will find it. While that's arguably how it should be, that's not the reality of the game.
In fact, as a YouTube creator, your first job is to make titles and thumbnails that will appeal to your audience (as well as those the algorithm thinks look like your audience).
Once you've got people watching, only then does the quality of your content matter.
Another critical consideration our clients often miss is audio. How your videos sound is 80% of the perceived quality of your videos.
We've got more tips like this, if you're interested...
What's Next
So, if that sounds like a neat little package it only takes a few clicks to get started. Schedule a time for us to meet and let's get started!
